For a clinic, Instagram is rarely the place where a patient decides. It is the place where they check whether you look real, careful and experienced. Think of the page as a portfolio of trust, not an advertising board.
What works
- Doctor introductions: who they are, what they specialise in and how they work with patients
- Short explainers that answer one question each, such as "What does the first consultation involve?"
- Clinic tours that show the real rooms, equipment and team
- Answers to frequent questions in reels and stories
- Patient stories, only with clear written consent
What to leave out
Never show a patient's face, name or medical details without written consent. Avoid promising or implying guaranteed results, and avoid pressure tactics such as countdown discounts for treatments. Before-and-after photos need particular care. Check the current Turkish Ministry of Health rules on health advertising and each platform's policies, and ask a legal advisor if you are unsure, because these rules change.
A simple weekly rhythm
- Two educational posts or reels
- One post that shows the team or the clinic
- Daily stories when something is happening, such as a new piece of equipment or a Q&A
- Time set aside every day to reply to comments and messages
Make the next step obvious
Put a WhatsApp link in your bio and pin a post that explains how to start. Reply to messages quickly, and move the conversation to WhatsApp so a coordinator can continue it.
Trendies plans, shoots and runs clinic content in Arabic, English and Turkish. If you want a content plan for the next month, send us a message.
Related service: Social media management
